Lose Weight Fast? As diet gurus will tell you, there’s no quick fix. And that pretty reporter and her stories on the health benefits of the acai berry are part of a wide-ranging scam that’s been bilking consumers for years, according to the federal government.

The Federal Trade Commission is cracking down on those ubiquitous advertisements featuring an attractive reporter (often the borrowed image of French TV anchor Melissa Theuriau) expounding on the alleged the health benefits of acai berries. Today, it filed a lawsuit against ten operators of fake news sites that use the logos of news organizations, such as ABC, CBS, and USA Today, using them to legitimize practices that the FTC says “deceptively (entices) consumers to buy the featured acai berry weight-loss products from other merchants.”

Illinois attorney general Lisa Madigan also filed a suit against a Sauk Village man accused of running fake news sites promoting the acai berry’s weight-loss properties.