Apple CEO Tim Cook at the opening of Apple's new Chicago flagship store Credit: Scott Olsen/Getty Images

Welcome to the Reader‘s morning briefing for Tuesday, October 24, 2017.

  • Amazon bid includes $2.25 billion in incentives, far less than the $9 billion offered by New Jersey

The bid for Amazon’s second headquarters includes $2.25 billion worth of incentives—more if the company chooses the Thompson Center or the old Michael Reese Hospital site, the Sun-Times reports. Meanwhile, New Jersey governor Chris Christie has offered $9 billion in incentives to Amazon if it locates in Newark, New Jersey. But sources say Chicago’s bid is a good-faith effort. “The message to Amazon is, ‘We’re serious. We want this. We’re all together on this. But we’re gonna do it in a way that’s good for all of us,'” one source told the Sun-Times. “We’re hoping Amazon will appreciate that we want to make this good for people. It’s a fair assessment of the value they bring. It’s not a corporate giveaway.” [Sun-Times]

  • Emanuel interviews Apple CEO Tim Cook about Chicago, coding, education

Mayor Rahm Emanuel discussed Chicago, coding, the new Apple store, and more with Apple chief executive officer Tim Cook on the mayor’s weekly podcast. Cook was in Chicago for the opening of Apple’s new flagship store on the Chicago River. The original Apple store at the corner of Michigan Avenue and Huron Street has closed, but Cook noted that it was groundbreaking when it opened in 2003. “We are at another sort of crossroads, and this crossroads is we’ve worked super hard to innovate in retail like we do in our products and sort of all the latest innovations in our retail, including connection into the community, all of those things are coming together and we’re doing it in Chicago first,” Cook said. “So, 14 years later, we’re first again. I can’t think of a better place to do it.” [Tribune]

  • Wheaton College football players accused of brutal hazing plead not guilty

Four of the five Wheaton College football players accused of brutally hazing another student pleaded not guilty in court Monday. They have been charged with nine felony counts. In March 2016 the five men allegedly bound and blindfolded a freshman on the team and “forced him into a car before eventually leaving him partially clothed on a local baseball field,” the Tribune reports. The victim’s injuries required surgery; the fifth player will be arraigned in November. [Tribune]

  • Yelp names the five best Chicago neighborhoods to open a business in

Bucktown, Lincoln Park, Andersonville, the Near North Side, and West Lawn are the best Chicago neighborhoods to open a small business in, according to a new ranking from Yelp. All five neighborhood made the review website’s list of the “most improved neighborhoods for economic opportunity” in the U.S. “We can’t say that every new business will succeed in these neighborhoods, but these are some neighborhoods that are more promising options when someone is looking to open a business,” Carl Bialik, Yelp’s data science editor, said. [DNAinfo Chicago]

  • Why some local cemeteries don’t allow bikers on their roads

Rosehill Cemetery, one of the city’s most historic and best-known cemeteries, does not allow bikers to cycle along its paths. Saint Luke Cemetery, Oak Woods Cemetery, and all of the U.S. Department of Veterans Affairs cemeteries have banned bikes. WBEZ’s Curious City investigated why some cemeteries don’t allow bikes and found that many believe biking in a cemetery is disrespectful to the dead and their visiting families. [WBEZ]

  • Au Cheval fans can now get burgers along the riverfront

Au Cheval’s acclaimed burgers can now be found in the Loop at the restaurant’s more casual cousin, Small Cheval. The new fast-casual spot is located at 150 N. Riverside Plaza. An Old Town location is in the works. [Eater Chicago]