George? In a world of famous babies named Blue Ivy and North, a world that’s apparently breeding more and more Katnisses and Djangos and Imogens by the day, the royal family names its newest son George? George is so boring that Soundboard is beginning to seriously question whether this spectacle deserves to dominate the news cycle. Is Kanye punching paparazzi right now because his kid is getting upstaged by a George? Did Kate and William just deconstruct the celebrity-obsessed media complex? Is it time to get on topic? Yes.

Wicker Park Fest returns this weekend, and the Sunday lineup is killer. Local psych-rock revivalists Secret Colours play in the afternoon on the North Stage and Ted Leo & the Pharmacists headline the South Stage. Lucky for those otherwise committed that day, the former also opens for Shine Brothers at Double Door on Thursday, and the latter plays Saturday at Subterranean. Also on the festival’s jam-packed bill? The Reigning Sound, Roky Erickson, Man Man, and the Meat Puppets, to name a few.

Tonight, Mark Mulcahy comes to the Hideout to perform his first collection of new songs in eight years, James Falzone plays at Elastic, and Steve Martin & the Steep Canyon Rangers team up with Edie Brickell at the Chicago Theatre. Friday, Joe McPhee’s Survival Unit III stops by Elastic, and Kermit Ruffins & the Barbecue Swingers swing by SPACE (they’re also at FitzGerald’s the following evening).

More Soundboard picks below.