Beta Boutique owner Janice Moskoff is shuttering her Wicker Park store to focus exclusively on sample-sale events. Why? That’s where the money is.

“Events are what our shoppers are most excited about–we hear that constantly,” she told me, noting the popularity of sales devoted to high-end lines like Hugo Boss and Escada, as well as the semiannual Stacked Racks free-for-all.