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  • Veronica Sheaffer

Veronica Sheaffer hates to be idle. “I feel really out of sorts,” she says. “Even watching TV, I have to be making something.”

That’s not hard for her to do. Sheaffer was the creative force behind Coco Irene, a line of women’s clothes that eventually morphed into a collection of fabric accessories. Now she’s working a line of wedding gowns (to be launched this summer), a goal that came into focus when a friend asked her to make her a wedding dress a couple years ago. “There’s something about the drama that really appeals to me—the foundations and petticoats and padding,” she says. “It’s much more exciting than sportswear to me.”