Imbibe, a cute new bimonthly magazine out of Portland, Oregon, that I picked up at In Fine Spirits this weekend, may be the best entry I’ve seen lately in the growing subgenre of drink porn. The lavish, glowing full-page spreads are quite catholic in scope–the March/April issue includes features on coffee, sake, tequila, juicers, a truly fascinating look at organic herb-infused beers, and a kinda pedestrian primer on wine tasting. But what really impressed me was the editorial reverence for the art of the cocktail. And while I’m a teeny bit scared that this could, in some sort of double-super-secret manifestation of retro-ness, signal the resurgence of the cocktail nation, an article on Prohibition-era cocktails of the sort made glamorous by expat Scottish mixologist Harry MacElhone left me thirsty for a Boulevardier–basically a Negroni with bourbon instead of gin.
The Boulevardier
1 1/2 oz. bourbon
1 oz. Campari
1 oz. sweet vermouth
Stir long and well in a mixing glass with ice.
Strain into cocktail glass.
Garnish with orange, lemon twist, or cherry.