As you may recall, Three Floyds instituted a ticketing system for this year’s Dark Lord Day, to attempt to prevent the bottle scalping, line jumping, and other bad behavior that made 2008’s event so frustrating for so many beer lovers (myself included).
I managed to wake up early enough to order a couple Golden Tickets to DLD 2009 online–they all sold out in roughly four hours–and yesterday they finally arrived in the mail. (Dark Lord Day is April 25 this year.) I figure everybody else got theirs at about the same time, because almost immediately it became clear that FFF’s antiscalping efforts had only displaced the problem: the $10 tickets started showing up on Craigslist for as much as $150. Several eBay auctions are under way as well, and one pair of tickets–a $20 pair of tickets, mind you–had been bid up to $14,999.44 the last time I looked.
Three Floyds apparently caught wind of this misbehavior, because this Craigslist post, quite clearly from the brewery, went up today:
DO NOT SUPPORT SCALPERS!
Do yourselves a favor. If you decide to support scalpers and buy golden tickets from craigslist, understand a few things. You DO NOT NEED a Golden Ticket to attend Dark Lord Day and have a great time. The Golden Ticket is not for admission to the festival. It is only to guarantee you the opportunity to buy a couple bottles of Dark Lord. Going to the Fest and enjoying the bands and entertainment is free. Without a Golden Ticket you will still be able to drink Dark Lord and many other amazing beers on draft. Also, If you buy a Golden Ticket for $100 or so, don’t be surprised IF more become available at the original $10 price from the brewery as the brewery finishes bottling Dark Lord or on the day of the event. The ticket itself has almost no value and gets you only the opportunity to purchase a couple bottles of beer (which these scammers will probably soon be selling on ebay for less than they are asking for the Golden Tickets).
Seriously, Dark Lord is pretty incredible–it’d have to be for me to get up at 6 AM to order those damn tickets–but the right to buy a few bottles isn’t worth a hundred bucks, much less 15 grand. There’s a depression going on, people! I really hope that the two bidders who sent those tickets through the roof are doing it to sabotage the auction, and that neither intends to pay up.