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Q101’s figured out how to get people to sit through the entirety of a new Hanson song: by not telling them they’re listening to Hanson. Apparently the scam had some success, as the song, “The Great Divide,” became the station’s most requested song. When Q101 finally revealed who the “mystery artist” was, digital sales jumped 95 percent. I would’ve expected rather a mass reaction along the lines of the end of Oldboy, multiplied by a thousand.

Via Gerard vs. Bear, which seems to be back in action after some downtime.