I used to think that DJ Khaled’s job was just to yell about how he and his famous rap friends are taking things over, but it appears that he’s started getting paid to yell about specific products. He’s recorded a series of local-market radio ads for Miami’s WEDR, aka 99 Jamz, including this one for the McCafe hot chocolate available at your local McDonald’s:

I don’t think I’ve heard a more aggressive ad for a hot beverage in my life. DJ Khaled’s obviously a firm believer in the hard sell.

The really remarkable part about this ad? It’s the only time you’ll ever hear a major figure in the rap business describe being hit in the face by whipped cream without immediately saying “no homo.”

(the305.com via Gabe Delahaye’s Twitter)