• tiffa130
  • Wanted: readers with disposable cash

The Sunday New York Times is always hefty, but this past Sunday half the weight was T, the paper’s style magazine, which measured in at 225 glossy pages.

Starting from the front of the book, I trekked through a forest of models—page after page of lanky trees flaunting Giorgio Armani, Ralph Lauren, Chanel, Prada, Calvin Klein, Hermes, Dior, Burberry, Bottega Veneta, Celine, Saint Laurent, Balenciaga, MaxMara, Missoni, and Babette—until, on page 70, I emerged into a clearing with editorial flora (a letter from T‘s editor).

Such a long chain of stern models makes a journalist think of only one subject: money.

According to the magazine’s online rate card, a one-page ad in T goes for $91,025.