On his 2010 comedy album Bigger and Blackerer, David Cross’s short bit, “I Can’t Get Beer in Me,” focuses on Coors Light’s inexplicable mission to make alcohol travel out of the can and into the consumer faster. Cross spouts off about the beer mega power’s fashioning of a wide-mouth can for “easier drinking” and the later invention of a side vent for easierer drinking. As he so delicately puts it, the side vent “allows air to get in and pushes the beer from the can into your tum-tum, so you can start hitting sooner.” In other words, Coors Light blazed a trail, introducing a more sophisticated way to shotgun a beer. It’s pretty much a win-win for all parties involved.

And lucky for us, the Silver Bullet didn’t stop there.