When Matthew Johnson started Fat Possum Records in 1992, the label focused on overlooked bluesmen of the Mississippi Hill Country—artists like R.L. Burnside and Junior Kimbrough, who often played their ultra-raw blues at their own out-of-the-way roadhouses. In some ways the label began as an extension of the book Deep Blues by Robert Palmer and the subsequent Robert Mugge film documentary of the same name—Palmer even produced some of Fat Possum’s records.