• Gwynedd Stuart
  • Cheap tacos … and free accoutrements at Taqueria Moran

Chicago newcomer and blogger Gwynedd Stuart loves to eat out, but she also happens to be a poor person because she’s a Chicago newcomer and a blogger. In this weekly feature she seeks out affordable midday meals that don’t exceed five bucks (*actually seven, with tax and tip).

Along the Milwaukee Avenue corridor—particularly in Logan Square—there’s almost a glut of Mexican restaurants. I say “almost” because I’m not sure whether there can really be too many establishments that sell refried beans and lots of things that are covered in cheese and cilantro. But it would take a dedicated lover of cilantro-covered things to sample food from every Mexican place along Milwaukee from, say, Pulaski to Western. I am not that person.

I am, however, a person who’s happy to fall for the ol’ 99 cents trick. By which I mean that I won’t spend $30 for that rickety piece of shit I just saw in an infomercial—but $29.99? Well, that’s reasonable. This tried-and-true psychological sales strategy translates well to the restaurant industry. Two-dollar tacos? Yeah, that’s great, but show me a $1.99 taco and we’ll talk.

Taqueria Moran is even better at this trick. In fact, when they play it, it’s not even a trick anymore, they’re just giving customers a really good deal: $1.75 tacos. Good ones.