Over the weekend, the New York Times magazine ran an article detailing efforts by Democrats to get people voting this midterm season. Titled “Nudge the Vote,” the piece makes a case for “the potency of peer pressure as a motivational tool,” and cited examples including scripted phone calls in which voters are asked about their Voting Day plans, and direct-mail pieces that inform recipients that the D.N.C. is monitoring their voting habits. Such tactics are experimental and based on behavioral science, leading one nonprofiteer to dub them “prescription drug trials for democracy.”
Now a tipster and self-described “dedicated voter” passes along an e-mail that she received from Organizing for America—the Democratic National Committee’s community organizing project—demonstrating these motivational techniques. It’s kind of invasive!