Yesterday Jane Pratt’s new, much-ballyhooed website, xoJane, debuted. If you are over a certain age, you remember Pratt as the founding editor of Sassy, the groundbreaking anti-Seventeen magazine. If you are under a certain age, you have probably heard older women reminiscing about it and sighing over its demise (in 1994, after Pratt had left). In fact the site, originally to be called JanePratt.com, was renamed to sound “warmer” and “closer to the spirit of the site,” but some are speculating it was really because too many members of the target audience don’t know who she is.