Theres no such thing as a free lunch.

That’s the takeaway from a press release from the website, which cites a “study” that found that, on average, men will need to shell out $218 on Valentine’s Day in exchange for hanky-panky, which strategy will be effective on account of women’s retiring tendencies: “Valentine’s Day was a holiday created for women, everything from chocolate hearts to pink and red cards leaves women with a heightened sense of romance. It’s no secret that men look to capitalize on their vulnerability in hopes of entering a new relationship, or get rewarded with lovemaking.”