What do Paul McCartney and Amy Winehouse have in common besides being pasty British musicians? Well, either of them could die at any minute, at least according to these ads promoting “flight + concert” packages for the Israeli travel agency Tzabar, which the Copyranter has noticed.

Of course Paul McCartney is rich as shit, so I’m guessing he’ll be able to keep himself in young, healthy Chinese organs well into the 22nd century, and if there is such a thing as a sentient embodiment of death, a la the Grim Reaper, it’s probably more scared of Amy Winehouse than she is of it. But I’m sure there will come a time when a desperate major label appropriates this kind of blatant appeal to our fascination with death. Or maybe it’s our sublimated bloodlust they’re targeting here?