“As an experiment in radio,” Chicago Public Radio’s new strategic plan allows, “Vocalo can be seen a {sic] significant and strategic. We have attracted and developed a cadre of ‘host personalities’ that can help solicit and curate user generated content…. As a website, Vocalo must be seen as unsuccessful so far. Great websites exhibit a much steeper growth pattern than we have experienced — something our staff and General Manager are urgently working to address. This must be fixed urgently.” (The emphases are CPR’s.)

So the website is establishing its own cadre of personalities. And though the strategic plan says Vocalo was created for “non-traditional urban listeners who historically haven’t responded as deeply to public radio programming,” the three new bloggers Vocalo just added would not only feel perfectly at home at big brother, WBEZ, but in two cases have already felt at home there.