Some troubling news for mainstream media trying to make a go of it on the Internet:
“Between 2011 and 2015, revenue from digital advertising in the United States is expected to grow by 40% and to overtake all other platforms by 2016.
“Yet how much of that growth will go to underwrite news remains in doubt and throws into question the financial future of journalism as audience continue to migrate online. What will happen pivots in part on whether the news industry can move into the more lucrative areas of digital advertising, particularly using consumer data to target ads, persuading major legacy advertisers to also advertise online and moving into new advertising areas.”
Is this happening? As the news industry moves its chips to the Internet are its most important advertisers coming along for the ride? Is it reaping huge dividends by targeting ads to consumers, as new media like Google do?