We’re kicking off Giving Tuesday early this year! Your donation today will be matched up to $10K, doubling your impact! If you donate $50 today, the Reader will receive $100.

The Reader is now a community-funded nonprofit newsroom. Can we count on your support to help keep us publishing?

The base numbers are much smaller, but the acceleration is much greater. In the past year, “Social networking use among internet users ages 50 and older has nearly doubled — from 22% to 42%,” the Pew Research Center reported Friday. Close to half — 47% — of online adults 50 to 64 do social networking, likewise 26% of those 65 and older. And they do it a lot.