This Valentine’s Day, we look back at a few personal ads from the very first issue of the Reader, October 1, 1971:

JADED scorpio Bogart type 30 seeks exotic Lauren Bacall type to play it again Sam with long hours of rock and visuals. Box 127.

PHd STUDENT, 25, seeks another male. Am masculine, attractive, sensitive, professional. Not into narcissism. Reader Box 166.