Your significant other is half a continent away.  Would you rather:

(a) talk with them on the phone?

(b) exchange emails or IMs?

(c) hug a pillow that makes their pillow light up?

Some designers in Goteborg, Sweden, are betting on (c).  “In contrast to the limited modality of telephony, interactive pillows could support the expression of longing.”

(Hat tip to Information Aesthetics, via Fimoculous, where there’s much more.)