Making fun of the fashion industry is a bit like shooting fish in a barrel. On the other hand, fashion people don’t always have the best sense of humor about themselves, making it easier for the bullets to hit their marks. The new movie based on Sacha Baron Cohen’s other alter ego, Bruno, who is supposed to be a gay Austrian fashion journalist, promises to puncture more than a few self-important, well-dressed bubbles.

Click here to see the trailer. In one way we’ve already had a preview–Bruno stumbling onto designer Agatha Ruiz de la Prada‘s runway show in Milan was extensively covered last fall.