The Wednesday food section disappeared this week from the Sun-Times. It’s gone for good. In its place is Taste, a wan eight-page insert that has the good grace to admit on its first page that it’s “produced by the advertising department.”

Inside are a few ads—the big one being a two-page spread for Treasure Island—a few recipes, and a wine column. The problem with content produced by ad departments is that you can’t take it at face value. Ad departments have their own agendas.

Said editor in chief Jim Kirk last week in an e-mail announcing the change to his staff: “These changes are a reflection of the ongoing changing economics of our business. And while we are never happy to see a section go away, we also must be flexible in finding new ways to reach our readers and advertisers. We will continue to find a home for our food content elsewhere in the newspaper.”