• Austin is NICE.

The most common misconception about SXSW is that the main goal of most festivalgoers is to hear live music, when in fact it’s simply to survive the physical punishment that the festival dishes out. A festivalgoer in average physical shape who abstains from intoxicants will probably find the amount of hiking and standing and being pummeled by sound waves exhausting. And judging by the number of yelling, staggering people on the streets by midafternoon, not a lot of attendees are abstaining from intoxicants.