• Cheaper and more plentiful than water

One difference in the SXSW experience if you’re a performer rather than a regular attendee is that it’s even more impossible to stick to a schedule of shows you want to see. That’s especially true when you’ve got a gig off the main 6th Street drag, which forms the Lone Star-drenched, brand-ambassador-clogged heart of the festival—as my band Mannequin Men did last night. We played a showcase on the University of Texas campus, several miles from downtown.