
- Courtesy of Paul Cherry’s Facebook page
- Paul Cherry
Local label-slash-collective FeelTrip is gearing up to release a handful of albums leading up to the end of the year, and today it offered up the debut single from Chicago pop-rock wiz Paul Cherry, “Everybody’s Burning Out.” Visual artist Weston Getto Allen put together a bizarre, lo-fi, slightly NSFW video for Cherry’s irresistible, buoyant number, which shows a day in the life of a freewheeling, drug-addled musician as he stumbles through LA; the whole video is made up of point-of-view shots so you can see the dude send texts, pop pills, and get beat up from his perspective.

“Everybody’s Burning Out” will appear on Cherry’s album On Top, which FeelTrip will release in December. Although it’s Cherry’s first official single it’s not the first song he’s released publicly, and he’s been uploading tracks to Soundcloud for close to a year. Fans of Olive Garden—or at least those who follow the restaurant chain on Twitter—might recognize Cherry’s music. A couple months ago he made “Breadstick Ballad,” a heart-on-sleeve love number made in tribute to Olive Garden. We’re not all fans of the faux-Italian spot, but that doesn’t matter to Cherry, who delivers lines such as “I’ll feed you endless love if you eat this endless lunch” with unwavering earnestness.
“Breadstick Ballad” is the result of a Twitter back-and-forth between Cherry and whoever runs the Olive Garden account. The tune is a fascinating and actually great musical result of one man prodding companies on social media and Olive Garden’s OK grasp of the language of “weird corporate Twitter.” Take a peek at the blossoming, emoji-filled Internet relationship between Cherry and Olive Garden below.
I really want @olivegarden right now
— Bangsy (@Pauldcherewick) July 30, 2014
@Pauldcherewick We’d love for you to stop by! See you soon?
— Olive Garden (@olivegarden) July 30, 2014
@olivegarden HELL YES.
— Bangsy (@Pauldcherewick) July 30, 2014
I’m really trying to integrate @olivegarden into my personal brand. I think we could be a #team
— Bangsy (@Pauldcherewick) August 3, 2014
@Pauldcherewick We’ll be on Team Paul! Cool emojis should always be paired with breadstick emojis. pic.twitter.com/S2SqF2OUum
— Olive Garden (@olivegarden) August 4, 2014
Recording some rock n roll alone at home, hoping @olivegarden might sponsor my band one day? 😉 pic.twitter.com/Ok3dHPoZPp
— Bangsy (@Pauldcherewick) August 4, 2014
@Pauldcherewick Let’s hear your best breadstick ballad!
— Olive Garden (@olivegarden) August 4, 2014
@olivegarden ok I’m working on it. How about Fast Punk Fettuccine Alfredo ? 😎👌
— Bangsy (@Pauldcherewick) August 4, 2014
Hey @olivegarden I’m writing and recording my breadstick ballad today just 4 u guys!!! 💖😌
— Bangsy (@Pauldcherewick) August 5, 2014
@Pauldcherewick ♬ We can’t wait to hear your tune! ♬
— Olive Garden (@olivegarden) August 5, 2014
Hey @olivegarden !!!!! I FINISHED MY “Breadstick Ballad” FOR YOU GUYS AND I REALLY HOPE YOU HEAR IT !!! https://t.co/Utj20GMkPJ <3 just 4 u!
— Bangsy (@Pauldcherewick) August 6, 2014
@Pauldcherewick We’re blushing marinara red Paul! We’ll be playing this non-stop for days!
— Olive Garden (@olivegarden) August 7, 2014
Our love for @pauldcherewick‘s ♬ Breadstick Ballad ♬ is unlimited. What would your Breadstick Ballad be? http://t.co/ckqcXQLowm
— Olive Garden (@olivegarden) August 7, 2014
Hey @olivegarden, LOVE U GUYS SOSOSO MUCH ! ! ! Peeing my pants in excitement ! 🍝😍🍝😍🍝😍🍝 #breadstickballad
— Bangsy (@Pauldcherewick) August 7, 2014
@Pauldcherewick And we ❤ you! Send us a DM with your name and email address? We’d like to send you something.
— Olive Garden (@olivegarden) August 7, 2014
@olivegarden yesyesyesyesyes❤️😎❤️😎❤️😎❤️
— Bangsy (@Pauldcherewick) August 7, 2014
Just got my gift basket from my favorite company @olivegarden 🙂 thanks guys I love u so much and love ur support ❤️ pic.twitter.com/MpXLi2z3FR
— Bangsy (@Pauldcherewick) August 29, 2014
@Pauldcherewick Keep the Breadstick ballads coming—we love them!
— Olive Garden (@olivegarden) August 29, 2014
@olivegarden dreaming up the next one now 🙂
— Bangsy (@Pauldcherewick) August 29, 2014
@Pauldcherewick We’ll get your started. ♬ Started from a breadstick now we’re here ♬
— Olive Garden (@olivegarden) August 29, 2014
@olivegarden YAAAAAAAAASSSSSSSSSSSSSS😘😘😘😘😘😘
— Bangsy (@Pauldcherewick) August 29, 2014
Wondering if @olivegarden can hook their biggest fan up with an invite to the soft opening of the Chicago restaurant tomorrow ❤️
— Bangsy (@Pauldcherewick) September 25, 2014
@Pauldcherewick Hi Paul – Send us a DM so we can chat. 😉
— Olive Garden (@olivegarden) September 25, 2014
FINALLY AT @olivegarden !!! 🍝 so happy to be at the greatest restaurant in America!! #breadstickselfie pic.twitter.com/CEBBhK5UWw
— Bangsy (@Pauldcherewick) September 29, 2014
Yes, Olive Garden did favorite that last tweet.