Cyber Monday is a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.

From: Eldritch Hassenpfeffer, Marketing Manager, U.S. Department of Consumer Enforcement
Subject: Holiday Branding

All,

Just a reminder of the new holiday calendar, courtesy of our friends at Shop.org. Keep forwarding this to all your media contacts, making use of social networks wherever possible. Note that with the exception of November 24, Small Business Saturday, weekend days are reserved for corporate sponsors.

November 22 Gray Thursday
November 23 Black Friday

November 26 Cyber Monday
November 27 Giving Tuesday
November 28 Half-Off Hump Day
November 29 Thirsty Thursday
November 30 Son of Black Friday