When David Lowery talks about the music business it’s worth paying attention, and not just because he played in two rock bands (Camper Van Beethoven and Cracker) that were fairly successful in their day. For one thing he’s been using the Internet to distribute music and connect with fans for almost two decades, or since the rising tech superstars currently steering the music industry into the future were toddlers. He also teaches a class in the University of Georgia’s music business program. He’s also really good at math.

And when David Lowery gets up in front of a conference of leading professionals from the music and tech industries to compare the current modes of digital-music distribution and royalty payment to the old major-label system in an unfavorable way, you want to sit up and pay attention—because, wait, isn’t this the same guy who once wrote a song about one of his former labels entitled “It Ain’t Gonna Suck Itself”?