• Tyler, the Creator presents Mountain Dew

Tyler, the Creator, figurehead of LA rap collective Odd Future, is dropping a new solo album in a couple weeks called Wolf, and the deep-voiced MC has been kicking around publicly in a big way. Tyler played the Metro last week as part of a trek to promote the album; Odd Future’s Adult Swim sketch show, Loiter Squad, recently kicked off its second season; and a couple days ago Odd Future’s YouTube account debuted a commercial Tyler directed for Mountain Dew starring a goat named Felicia.

Obviously, the commercial focuses on the noxious-looking, green-colored soda instead of Tyler’s brand. But anyone familiar with the rapper’s goofy, absurd sense of humor and his visual aesthetic—over-the-top cartoonish scenes played out in rich HD—will immediately know he had something to do with it. If a 30-second spot featuring a crazed goat attacking a waitress while speaking in a gruff tone eerily similar to Tyler’s voice isn’t enough of a clue, the end shot includes the URL for the Loiter Squad site.