• Just a giant Best of Chicago logo flying through the sky, no big deal.

Where’s your favorite place to see a movie? What’s the best pizza in town? Who’s your favorite local musician? Who cares?

Well, we do. And we’re thinking about new ways for you to show us the best of Chicago. Aside from casting your vote in our Best of Chicago ballot, you can also play a more direct role in determining the best Chicago has to offer. After you vote, share your Instagram photos of your favorite Chicago places, people, and things with us by tagging @chicago_reader (it’s our new Instagram account—follow us!) and using the #bestofchi hashtag. A special guest judge (to be announced shortly) will pick his or her favorite photos throughout the week; those chosen will be entered to win passes to the Pitchfork Music Festival—and have their photos featured in the Best of Chicago issue, which drops on June 21.

So head over to chicagoreader.com/best and vote (no later than May 24), take some photos, and help us make 2012’s Best of Chicago issue the most comprehensive and exciting one yet.