Poor little MillerCoors. It’s just trying to survive in an industry where the big bad craft brewers are taking over and stealing all its customers. At least that’s the tone of Light Beer Fights for Life as Craft Brews Invade Shelves, an unintentionally hilarious article published today in BusinessWeek. “Light beer is ceding ground as cabernet-loving baby boomers and millennials weaned on exotic cocktails seek more complex flavors in their brews,” the article warns. And so Miller Lite will launch a new ad campaign to reclaim its rightful share of the market, reviving the tagline “It’s Miller Time.”