The plan to change the name of the Medill School of
Jurassic Technology Journalism to the mouthful that is The Medill School of Journalism, Media, Integrated Marketing Communications (where we’re going, we don’t need and) isn’t going well with some of its more prominent graduates.
The Windy Citizen thread is also entertaining: “The serial comma is the only thing that bothers me about it. Do they not teach AP style anymore?” Well, if they’re teaching the CMOS, that’s actually an improvement.
The IMC acronym seems to be the point of contention, and I still don’t know why anyone wanting to advertise their skills in marketing would go with the paradoxically meaningless and over-specific term “integrated marketing communications”—though it’s apparently official enough to have its own Wiki page. And lots of degree programs, which describe the art as such: