• Michael Yarish/AMC
  • Bob Benson

Prior to the premiere of season six of Mad Men, when the impatient among us were clamoring for clues or bread crumbs, anything that might reveal what would unfold over the course of the subsequent 13 weeks (god, we’re the worst), everyone looked to a promotional poster.

You probably remember: A sketchy city scene. Don Draper holding a woman’s hand and glancing over his shoulder at the Don Draper who just passed him in the opposite direction. Police cars in the background. A stop sign.