Bargain-searching website Shopittome.com recently surveyed the buying patterns of its customers in four major cities, including Chicago. There are few surprises here—shoppers on the Gold Coast lean toward Prada, Gucci and Louis Vuitton, while in more middle-class Wrigleyville (the area of the city where the site gets most of its Chicago members) inhabitants choose Ann Taylor, Ann Taylor LOFT, and Victoria’s Secret. (I guess you need something sexy underneath all those prim suits.) The North Face and Uggs get high marks across the board, proving that in winter warmth still wins over style.
It would have been really interesting to read more about what’s going on in neighborhoods other than the usual. What are you buying, Bronzeville? Jefferson Park? Andersonville?