• Mike Sula
  • Wild Ophelia beef jerky milk chocolate bar

Maybe by now you’re used to the idea of the idea of beef and chocolate. If bacon can do it, why not beef?

But it is sort of curious that Vosges Haut-Chocolat’s Katrina Markoff chose this particular combo to star in the creation myth of her mass-market chocolate bar line Wild Ophelia, which she launched last spring with a gypsy Stevie Nicks-style mascot that looks quite a bit like Markoff herself. According to the boilerplate, in childhood Ophelia ran a “sweet stand” at garage sales in the summer and hit upon dipping strips of beef jerky in sun-melted chocolate.