A Good Eating Award, a book in the works, and now his own eponymous barbecue rub. What could possibly be next in Gary Wiviott’s nefarious plan for world domination? That’s right, the Spice House is now selling the Reader contributor’s custom-mixed barbecue rub, which he has generously doled out to his acolytes over the years. That’s not to say he hasn’t been miserly–even paranoid–when it comes to discussing actual ingredients and composition, patiently waiting for the day he can cash in.