In 2000 director Hronn Sveinsdottir entered herself in the Miss Iceland pageant, filming behind the scenes as she experienced firsthand the business of marketing beauty. What the engaging young woman didn’t anticipate was losing her detachment: before long she decides she’s in this to win. She enlists her mother as camera operator, but mom can’t help but voice her misgivings as her headstrong, outspoken daughter sets a course for heartbreak. It’s astonishing that the pageant granted Sveinsdottir and codirector Arni Sveinsson such unfettered access—though the organizers later sued and won a temporary ban against the release of this 2002 documentary. In Icelandic with subtitles. 94 min.