A catalog for the Philadelphia gay/lesbian film festival referred to this quirky 2000 comedy as the first positive portrayal of homosexuality in Russian cinema, a distinction that carries it only so far. The light satire on consumer capitalism springs neatly from a gay-straight love triangle: Timofei, a slick young advertising executive, courts Vera, an ambitious TV newscaster obsessed with food, then finds himself coveting Ulumji, a free-spirited Mongolian man who lives in a zoo with the reindeer. But having established these charming oddballs, directors Dmitri Troitsky and Olga Stolpovskaja seem unsure what to do with them, so they add a distracting subplot in which Ulumji is snatched by his homophobic family. In Russian with subtitles. 87 min.