Freddie Gibbs has been on a famous rapper roller coaster since he put out his first mixtape in 2010—a journey marked with decadent twists, dizzying heights, and equally terrifying descents. Public beefs with big-name artists, moments as a media darling, well-received acting roles (including the lead in last year’s Down With the King), and acquittal from heavy assault charges make him the perfect artist to share a deep convo with over a couple of drinks—if only to separate man from myth. In 2020 his joint record with the Alchemist earned a Grammy nom, and many fans were upset when they lost to Nas for King’s Disease.
Is Gibbs’s brand-new Soul Sold Separately the kind of album a tenured rapper would make after such a high-profile defeat? In a word, yes. Listening to it is like immersing yourself in the fun parts of Martin Scorsese’s 1995 crime epic Casino, if Gibbs owned said casino. You’re enjoying vices, romping through penthouse suites with your famous friend, and shutting the fuck up. Because if you listen closely, you’ll hear the type of gems commensurate with bosses.
SSS boasts an all-star cast, with Gibbs’s own famous friends (including Jeff Ross and Kelly Price) making guest appearances in lush features and skits. The list of producers is a rapper’s wet dream, and Gibbs always finds the pocket with his midwestern drawl and automatic flow. The Justice League-produced “Rabbit Vision” is cinematic: emotional pianos, expertly sprinkled rock-guitar riffs, and snapping snares complement Gibbs’s rap and street-war stories. SSS runs the gamut of hedonism, right down to the comedown—like any good romp, it ends. Luckily, you can always visit Gibbs at his casino or on the roller coaster. He isn’t going anywhere.
Freddie Gibbs’s Soul Sold Separately is available for streaming and purchase through these music services.