With much respect for Kelly Shannon’s, Timothy White’s, and Aaron Freeman’s contributions to the latest Chicago Tribune advertising campaign, you had to know that there wouldn’t have been an ad campaign if there wasn’t an advertising agency behind it all [Hot Type, February 13]. It’s astonishing that you could write about something like this without so much as a mention of MARC USA, whose creative team sweated blood for nearly a year to execute that series of print ads and radio commercials. I’m proud of the people sitting all around me who worked so long and hard on this campaign. I’m proud that we were smart enough to look for a “hotshot LA photographer” like Timothy White and a brilliant interviewer like Aaron Freeman. I’m proud that we convinced the Tribune to hire them. And I’m proud that, together, we created a campaign that people notice and remember.

Jim Price

Creative director

MARC USA/Chicago