It’s not often you get such a bald picture of a former public entity’s privatized future amidst the usual bureaucratic hemming and hawing, but I found Loyola vice provost John Pelissero’s vision of the new WLUW crystal clear: its current listenership is a liability [“Picking Up Its Marbles” by Deanna Isaacs, July 27].
Mr. Pelissero states that Loyola is taking back fiscal support of WLUW from the community it serves because currently, heaven forbid, “listeners have a good deal to say about the programming.” How could any media that’s not accountable to its audience possibly prepare Loyola students for a career in either public or commercial broadcasting, which lives and dies by the audience?
Along with his indifference to WLUW’s listeners, Mr. Pelissero had no opinion or concerns about the dismissal of Craig Kois and Shawn Campbell, whose combined two decades of stewardship built the exemplary community model and record student participation at WLUW that Loyola could not, except to insist that Loyola was not culpable for firing them.
Both commercial and fund–raising radio stations are beholden to their audience for survival. The new WLUW will be neither. If a committee of faculty and administrators dictates programming instead of the actual station’s paid and student staff, and there’s no audience to hear it, will it make a sound?