On Clybourn Avenue, the north side’s suddenly hip strip, 1988 will be remembered as the year of commercial excess. The most glaring example is the huge brown-and-yellow rotating sign announcing 1800 Clybourn, a yuppie mall being installed in an old factory building at the corner of Clybourn and Sheffield. The sign is completely solar powered, says developer Tem Horwitz, proving that the crusade for “appropriate technology” can sometimes take a strange turn. Hotshot designer Joseph Essex is responsible for the sign, and Horwitz says that people in the design camp love it. We, on the other hand, fear that we’ve seen the future of the Clybourn corridor: it’s horrider.

Art accompanying story in printed newspaper (not available in this archive): photos/Kathy Richland.